Then I get a call from AT&T. Seeing as its in the excess of 300 pages, Ill save you some time and sum up some of Sugarmans main writing strategies ahead if you keep reading . Andrew: I hit the mute button and I sneezed. Joe: Its because like I have one home right on the ocean, because youre on the ocean youve got all that salt spray. So, okay. I photograph it real quick, wrote a real quick ad, ran it in this insert. Yes, fear is an important psychological trigger but Sugarman argues that you have to be truthful and subtle with it. Instead, you see similar products that claim they will make the customer lose weight, get toned, and get a flat stomach in no time. Its very, very helpful. I was once asked to spend an hour talking about storytelling. Thats probably one of the strongest triggers that we have and that is storytelling. Hed have to find a place to sleep near the office so he could go back home to work. You need to grab your readers attention with a short sentence thats easy to read. Ill help out just so I can learn from you, and ended up being there. We sold out the first day. It was selling like crazy. President Reagan just allowed the FCC or FTC to allow those. This means breaking them up into chunks. I was not interested in a thermostat. Joesugarman.net has servers located in Brea, CA, 92821, United States. Why are stories so effective, and are they worth the extra time that people are going to have to invest to listen to them? He used to go to work and not come back homeactually, he would finish work I think past midnight. Joe: Well, yeah, BluBlocker was a big success. They introduce him to 2 developers, not 20 or 30. So his ad needed to position the product as the best option on the market. But it was that one success that I would write the ad for that would just explode my sales. Do you have any f---ing idea how big that would be?" We used baseball stars. Maybe Rumble makes a deal with him. Thats funny, but I never figured it out. But first, let me do my ad. I was involved with this Batman show. Andrew: I thought I could go to Amazon and buy BluBlocker sunglasses, no? Actually, Joe, as I do my ad, can you pay attention and then rip into me afterwards as to what I could have done better? Everybody thought I was nuts. Web Joesugarman.net ranks 1,666,347globally on HypeStat. Some of my best ads I wrote once, made a few little corrections and boom, it took off. He wanted to give it a shot. Pretty soon if you get past the second or third paragraph, youre going to read the whole ad. Yeah. Italy can make you think of pizza, pasta, and soccer. Forget the wedding, this is going to be an amazing experience with an amazing wedding on top of it., I looked at the house and I immediately zeroed in on the bookcase and I said, Hey, thats Joe Sugarmans book. That was the story about buying that property. I had to fill that one page and I only had like a couple days to do it. Its easily one of the top 5 books on copywriting. The designer's estimated net worth is about $700M. In 1979, Sugarman was selected as the Direct Marketing Man of the Year in New York. Joe: Because they had all the benefits that I normally put in an ad but it didnt sell. There was a lineup of peoplewe had a retail storethere was a literally a lineup of people all the way around the block waiting to pick up their computer that they were getting for 50% off. Andrew: I found in software that talking to customers is really important, to understand what they need, to understand how to create it, to understand if theyre following along with the flow of the software, to understand if the ads theyre writing and the landing pages all communicate things that matter to your customer. For example, Joseph Sugarman once wrote an ad for a smoke alarm speaking about how it was the nose of your house that smelled out trouble before it happened. He went back home and he wrote his ad and he sent it to me. Unfortunately, our scientist, who was a felon, we didnt know, really misled us. Let me give one exception that was a great success. Andrew: Are you giving me your credit card number? For more on this, take a look at the Hierarchy Lens from our, Copy that sells a winning concept will originate from a powerhouse, And in order to know what would appeal to both parts of my brain, you would need to have discovered, CEO and Head Content Strategist at The Creative Copywriter. However, if the copy tells me that these cars keep their value and there is a more affordable way to lease the car, I may be more inclined to follow the path my emotions would lead me down. Not the ion generatorlet me talk about something else. Why do I care about how you discovered the BluBlocker sunglasses? I work at the Four Seasons hotel, but why dont you come out to my property where Im babysitting, so to speak, and its beautiful out here and well do the interview out here. So I said, Okay, fine.. Andrew: Let me break that down. Burt Sugarman net worth: Burt Sugarman is an American television producer who has a net worth of $25 million. Burt Sugarman is a true legend in the world of TV entertainment. Theyre giving Mixergy listeners 80 hours of developer credit when they pay for their first 80 hours. Andrew: You dont even need an electrician. But, yours was by far the best of all. Andrew: I want to ask you about how you said you knew that people didnt like the name. I learned more from the seminars than the students did. Youve covered just about everything I could think of. Well, last year, I took a little bit of time off to go to my sisters wedding on an estate in Hawaii, and when we got to this place, my wife looked out and she said, This is gorgeous. Were from San Francisco. Now with the internet, its so much easier because first of all, you can test very inexpensively. Ive built that up so weve sold 20 million pair. An SEO savvy content strategist and copywriter with a pretty darn creative noggin on my shoulders. The bitter pill of failure is often more than most people can handle. Andrew: What was the funny story, acquiring it or selling it? Im cringing thinking of mine. ", The first sentence should lead to the next sentence and so forth, Every word has emotion and meaning behind it, There needs to be a logical flow in the ad, Every good ad is an emotional outpouring of words, feelings, and impressions, David Ogilvy Copywriting Strategies Every Writer Need to Know, Lead Magnet Guide How to Generate More Leads Easily, best material Ive ever read on copywriting, elaborating on the benefits of the product, every customer experiences emotions when they need a problem solved, Why Are Copywriters Called Copywriters History and Origin, Russel Brunsons DotCom Secrets Review and Takeaways. Im preparing an eight-page catalogue for United Airlines, eight pages, one of the pages dropped out because the company went bankrupt. Joe This will allow you to map out all of the major points, questions, and objections you will be covering. Copy that sells a winning concept will originate from a powerhouse brand strategy. Its called Bench.co. You were selling them for $400, which was still much cheaper than people expected. And theyve continued to bang the quality drum with their current website copy. Lose enough and eventually you will win. Joe: Exactly. I had to break the law, so to speak, to find out. You might irritate some grammar scholars, but customers wont mind. Andrew: Ive been looking at some of your ads because people still post them online as I think I might have sent to you or to Debbie. My second sponsor is a company called Bench. What was going on? Legendary Direct Marketer Joe Sugarman Dies At 83 Joseph Sugarman became one of the most successful direct marketing copywriters of the last century. We were on QVC for 20 years. The columns were hilarious. I fly back to Chicago, my hometown. ", "The work I've done with Carmine has translated into millions of dollars. 7 Lessons From The Legendary Joseph Sugarman - Neil Patel These words can be used interchangeably, but the concept(No pun intended), remains the same. But I wouldnt ignore the fact that I dont have 100k to spend on a flashy car. You can also fragment sentences. Joseph (Joe) Sugarman Entrepreneur and founder of BluBlocker Sunglasses, Joseph Sugarman, died peacefully surrounded by his family in Las Vegas on March 18, 2022. That's a combined net worth with his wife, Mary Hart. When you say that you read a lot about advertising, a lot of people read about a topic that theyre fascinated by. Welcome, robot overlords: The best AI tools for copywriting in 2023, Copy By Committee: why the world would be a better place without it. Joe: Thank you. Ive got to start my own company. He did. Im looking for it online right now. 4.11 avg rating 1,222 ratings published 2006 17 editions. For more on this, take a look at the Hierarchy Lens from our unique quality assurance methodology, the 13 Lenses. Joe: Grew hair. $100,000 - $1M. People get kind of hooked. Thanks for sharing your stories. A household name (if your house is actually an advertising or copywriting agency).
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