They do not sell goods that are sold in business markets. National Reach Which of the following is true of consumer magazines? Raiment is using _____ to attract readers' attention. Chapter 10- Final Flashcards | Chegg.com 1. The consumer maximizes utility by consuming at point A. II. C. Regional newspapers Raiment Inc. manufactures sewing machines. B. craft magazines. If a promoter of a boxing match wants to place an ad in the sports section of a newspaper, the promoter is likely to pay a(n) _____ rate. \text{Total liabilities:}&&\quad\text{Preceding year}&67,000\\ Chapter 12: Test 2 Flashcards | Quizlet E. larger reach. In magazine advertising, this third page is referred to as a(n): Magazine advertisements that extend to the end of a page rather than leaving a margin around the ad are called: A magazine ad for Savor Raisins contains a swirl of dark chocolate with a top layer of raisins. It uses column widths 2-1/16 inches wide. C. They offer a potential for gaining prestige. Study with Quizlet and memorize flashcards containing terms like Which of the following groups did British and early American magazines pursue as their audience in the 1700s?, Why was there a boom in the number of American magazines in the mid-1800s?, True or false: Magazines became cheaper in the late 1800s, which caused them to grow in popularity. A. regional editions of general-interest magazines. A. the ability to offer specialized services such as selective binding, ink-jet imaging, and split runs. A company that manufactures paintball equipment might prefer to advertise in specialized publications rather than newspapers due to: Which of the following is one of the disadvantages associated with the use of magazines as an advertising medium? _____ newspapers are daily publications that appeal to large regional advertisers that use specific geographic editions of these publications. B. enhanced advertising pages. B. pass-along subscriber. C) advertisers are using more alternative media. Media buyers primarily evaluate magazines on the basis of: A. _____ figures represent the number of individuals who receive a magazine publication through either subscription or store purchase. This ad is an example of a(n): Ads in magazines that utilize pop-ups, heavy inserts, talking ads, or other distractions to attract readers' attention are sometimes referred to as: A magazine ad for Relish Soda featured a pop-up cardboard replica of its soda cans. However, James does not pay for the magazine and is only interested in one particular column. Which of the following statements about the geographic selectivity offered by newspapers is true? E. Magazine advertising does not provide the psychographic or demographic selectivity that television advertising does. It is also referred to as the agate line. With respect to the given scenario, Bedazzle Cosmetics bought the commercial space during the _____ market. D. principal-circulation D. They offer greater selectivity in terms of demography and lifestyle to advertisers. E. niche publication. D. farming is considered as a community service occupation. D. Readership E. Creative inflexibility. Price (dollars per dozen) 35 30 x 20 15 10 5 D 0 2 4 6 8 10 12 14 16 Quantity (dozens of roses per day In the above figure, a price of $35 per dozen roses would result in a so that the price of roses will Lutfen birini sein: O surplus; rise O shortage; fall O surplus; fall O shortage: rise. Low receptivity to advertising by readers b. B. create high reproduction quality ads. B. Communications objectives are derived from marketing objectives. D. the creative appeal of magazine ads. They reproduce images using mechanical printing. The typical consumer magazine distributes far more copies through newsstand sales than through subscriptions. One important purpose of setting specific advertising goals and objectives is to: provide a benchmark against which performance can be measured. Verified answer. A. Which of the following statements about the role of magazines and newspapers as advertising media vehicles is true? accounting. Business publications directed to wholesalers, dealers, distributors, and retailers are known as: Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. Health care publications targeted at specific streams such as dental, medical and surgical, nursing, biotechnological sciences, and hospital administration are classified as: Semiannual interest is payable on June 30 and December 31 each year. _____ offer advertisers an opportunity to buy space in a group of publications as a package deal. D. result in horizontal promotional conflict among advertisers. E. overrun. E. Digital jetting, Which of the following technological processes makes it possible to personalize an advertising message? c. Airlines They are generally considered unsuitable for national advertising due to their high cost. B. classifieds E. They are typically considered to be less cluttered than other print media. D. general-interest consumer magazines. Which of the following is likely to be true of the product class and the product? According to Robert Smith, the two ways in which relevance could be achieved are: ad-to-consumer relevance and brand-to-consumer relevance. D. The problem of clutter is usually solved with split runs. E. Niche. This scenario depicts the use of _____. the first u.s. magazine, Andres Bradfords American magazine, had a very short life. The company is using this as a test run to identify which ad offers greater receptivity. B. trade magazine. \quad\text{Preceding year-end}&38,029&\quad\text{Current year}&2,379\\ E. Demographic-oriented newspapers. Lack of demographic selectivity Deborah subscribes to Adroit Artistry, a magazine that provides instructions on crafts such as soap making, tatting, and cane weaving. Its market research has shown that there are a large number of competitive long-distance runners in the Pacific Northwest region of the United States. C. It offers relatively lower reach and frequency than other media. e. gatefolds, .Print advertising space is generally sold on the basis of ________, such as full page, half page, and quarter page: C. Local radio Answer: The correct answers are letters "C" and "D": It offers relatively lower reach and frequency than other media; It is generally considered to have a lower lead time.Explanation: Magazines are mediums of information characterized by being dedicated to a targeted market.This is because magazines are printed over certain specific matters such as auto magazines, cooking, food, and beverage . However, James does not pay for the magazine and is only interested in one particular column. D. flat rate Magazines and newspapers allow the presentation of detailed information that can be processed at a reader's own pace. B. is considered to be an inefficient way to build frequency. The models provide an organized approach to an advertising problem. ND Daily, a local city newspaper, caters to the residents of the city as well as the suburbs located in a 20-mile radius around the city. Employment, automotive, and real estate ads are the three major categories of _____ advertising. Marketers of tobacco products spend most of their media budget in magazines because: Which of the following disadvantages of newspapers as an advertising medium should Pluto Inc. consider? It is typically considered to lack permanence. Circulation verification services are important to media planners because: they provide reliable figures regarding the size and distribution of a magazine's circulation. Show how the company reported cash flows from financing activities during 2016 (the current year). A. The _____ stage in Russell Colley's hierarchical model of the communication process deals with getting the consumer to purchase the product. Which of the following is not true of visuals within magazines? : Newspapers and magazines are often referred to as ________ media: Which of the following statements is true of newspaper advertising? They are useful for reaching general consumers of services. B. retail trading zone. A. This information is part of: According to the creative process outlined by Graham Wallas, which of the following stages deals with gathering background information needed to solve the problem through research and study? Which of the following is true of consumer markets? Health Magazines are also very popular in the magazine world. C. they provide information on the lifestyle characteristics of the individuals who read various magazines. Which of the following is true of newspapers as an advertising medium? C. Low lead time Which of the following is a disadvantage inherent in advertising in magazines? It tends to extend the prestige associated with the magazine to the product, Avondale Organizations in a Business Context, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Fundamentals of Financial Management, Concise Edition, Daniel F Viele, David H Marshall, Wayne W McManus. Selling mags for less than cost 2. high ad costs 3. decreased circulation. So, the first statement is correct. E. regional newspaper. They are useful for reaching general consumers of services. Raiment Inc. manufactures sewing machines. B. the sports section of national newspapers. A. retail advertising rates. Today, magazines are the primary source of entertainment apart from news and information. D. Limitations in pass-along readership C. they provide entertainment along with news and information to magazine readers. b. selective binding A magazine ad for DigiSafe products shows a lock with the words "Protected Zone" painted on it. C. trade magazines. c. Consumer magazines created by organizations for their members d. Sponsored magazines mainly contain ads and are self-sufficient A. A print ad for flood insurance lists twenty reasons why every homeowner should have flood insurance. The _____ step of Young's creative process model deals with studying the idea to see if it still looks good or solves the problem; then shaping the idea to practical usefulness. Which of the following is true of magazine advertising? A. gatefold. It must be published on a controlled-circulation basis. A. E. It is not open to financial institutions such as banks and travel agencies. MKTG373 - Chapter 12 Flashcards | Quizlet Experts are tested by Chegg as specialists in their subject area. D. flat rates. The arrangement under which syndicated programs are offered free or at a reduced rate to local stations but with some advertising time presold to national advertisers is known as: Which of the following is true for participations? E. It is typically used only for B2B marketing. D. They are also known as farm publications. The reach and frequency of magazine advertisements are higher than advertisements through other media. Which of the following is a primary advantage of magazines? They are generally purchased for both entertainment value and information. If the market area within the city is referred to as the city zone, the market in the suburbs whose residents trade with merchants in the city zone is referred to as the: National advertisers in the automotive, tobacco, and pharmaceutical fields are liable to: Traditionally, newspaper advertising space for national advertisers has been sold according to the: Which of the following is true of standard advertising units system? Which of the following is a disadvantage inherent in advertising in magazines? Selective binding Primary circulation E. special category zone. Which of the following is true of the "50 percent rule"? A. lower permanence. D. They appeal to advertisers who are not concerned about reproduction quality and who prefer to use black and white ads. The NsDaily, a newspaper, charges $50 per square inch of its advertisement space. C. The publication must have 70 percent or more paid circulation. B. guaranteed readership. Split running E. the large number of local ads they typically contain. D. Bleed pages are always less expensive than color pages with margins because less fine-tuning is required with bleed pages. B. A(n) _____ is something that moves people, speaks to their wants or needs, and excites their interest. They offer several valuable specialized services to advertisers. Magazines The high ratio of advertising to editorial content in most magazines causes magazines to experience the problem of: Which of the following statements is true about clutter in magazine advertising? It states that copies that sold for less than half of the basic price of a magazine could not be counted as paid circulation.
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